Google My Business (GMB)

Here’s a step-by-step guide to using Google My Business (GMB) if you’re a business outside the US. While Google My Business is primarily designed for US-based businesses, there are ways to leverage it even if you lack a physical address in a supported country.

Important Note: Providing a physical address is common practice for GMB registration but not always mandatory as long you serve your customers in specific service areas. Google might prompt you to add a physical address during signup, which you’ll need to navigate around to continue (detailed in the steps below).

Step-by-Step Guide

1. Create a Google Account: If you don’t have one, start by creating a free Google account. This account will be linked to your GMB profile.

2. Visit Google My Business: Go to https://business.google.com/ and click “Manage now”.

3. Enter Your Business Name: Type in your business name and see if it already exists.

   • If it exists: Claim the listing if you’re the owner.
   • If not: Click “Add your business to Google” and follow the prompts.

4. Business Category: Choose a category that accurately describes your business.

5. Add Your Service Area: This is crucial for businesses outside supported countries.

   • Click “No” when asked if you have a location customers can visit.
   • Select “I deliver goods and services to my customers”.
   • List your service areas by city, region, or postal code. You can add multiple areas.

6. Contact Information: Enter your phone number and website address (if you have one).

7. Verification: Google will need to verify your listing. It differs based on your business, but options include:

   • Postcard: Google sends a postcard with a verification code to your business address (you’ll need to enter one even if you don’t have customers visit). This can take several days to arrive.
   • Phone or Email: Sometimes available for instant verification.
   • Bulk Verification: If you manage 10+ locations of the same business.

8. Complete Your Profile: Once verified, fill out the rest of your details thoroughly:

   • Business Hours
   • Description
   • Photos and videos
   • Attributes (amenities, accessibility, etc.)

Tips for Businesses Outside the US

• Make Your Service Areas Clear: Ensure your service areas are displayed prominently on your website and any other online listings.
• Use a Local Phone Number (If Possible): A local phone number builds trust. Consider using a virtual phone service.
• Be Patient with Verification: The verification process might take longer for international locations.
• Emphasize Online Reviews: Encourage customer reviews on Google and other platforms to build credibility.

Additional Considerations

• Address for Verification: If you truly don’t have any physical address, consider using a PO Box, a friend or relative’s address, or explore co-working spaces that might offer mailing services.
• Limited Features: Some features of GMB might be unavailable outside of supported countries.

Remember: Even without a physical address, Google My Business can be valuable for increasing your online visibility, managing your reputation, and interacting with potential customers.