Month: January 2019

Website | New Business

Website | New Business

Website | New Business 1

New and small companies are usually struggling with small marketing budgets if any at all. Brand and web presence is one of those things that as a business entrepreneur you might forget about or is at the very end of your to-do list.

Your website is as essential as the appearance that you want to project your customers in your physical locations, if not more.

The reason for this is simple. You want what you see, and a website, if done correctly, will have a lot more of traffic that the people that will visit your offices. Also how we buy products and services is changing, we usually research what we want through a search engine and take a decision based on what we find out. Simple right!

Don’t let money laying around on your digital table if you don’t have a web strategy/brand you are losing customers.

Website | New Business 2

Las empresas nuevas suelen tener problemas con presupuestos reducidos de marketing. Su marca y la web es una de esas cosas que como emprendedor puede dejarse al tiempo o está al final de la lista de iniciativas para su negocio.

Su sitio web es tan esencial como la apariencia que desea proyectar a sus clientes en sus ubicaciones físicas, si no es que más.

La razón de esto es simple. Uno quiere lo que ve. Su pagina web, si se hace correctamente, tendrá mucho más tráfico que la gente que visitará sus oficinas. También la forma de cómo compramos productos y servicios está cambiando, y ahora investigamos lo que queremos a través de los motores de búsqueda y tomamos una decisión basada en lo que encontramos en ellos. Sencillo, verdad?

No dejes dinero en tu mesa de negociación digital,  si no tienes una estrategia/marca web seguro estás perdiendo clientes y con ellos su dinero. 


To answer this question, the first thing that comes to mind is that your customer would perceive that you put effort into making the best information about your company available. Also if your business requires any application, making it available online is just perfect as it reduces the time you invest in your internal process, helps you keep your information organized and up to date in a database.

Per example if you need a website for a recruiting company, and you require that the new candidates send you their information, it will be more convenient if the candidate upload their CV and complete any needed form online, instead of having the info dispersed in several computers you have it in a database for your secure access.

You can keep your customers updated with your company news, new products, any relevant information that you want them to have, your website will be the perfect place to have it available.

Your website can be an excellent tool for your business, as it can help you with your marketing strategy, as well as to make your operation functional and approachable.

I don’t know you, but when I see someone sending me emails from a google account that I do not know, my first thought is hackers. Yes, your website and domain will give you credibility and will help you develop trust with your potential customers.

A website becomes the face of your company; I am quite sure that you don’t pay for that overly expensive office just because you did not know where else to put your money, image matters so don’t have an old boring website.

You need to sell online, no problem, your website is the perfect tool as it is an excellent asset for e-commerce.

Communicate to your customers, in every relationship the most significant factor to make it successful is communication, with the right mix of social media and your website, this can be achieved as it opens a channel to get to know your customers.


When is time to update your website, is your website taking forever to upload or just is not showing in search engines. Does it look dated, like the tuxedo screaming seventies that your grandfather wore for your wedding, wearing it just because it fits?

You need to remember that as technology evolves, so does the tools that are available to develop your website, per example, if you have a ten-year-old computer, it might still look good, but with the memory and speed requirements of new software it just may be frozen much more than when it was out of the box. 

The same thing will happen to your website, as you are not taking advantage of new technologies that optimized your site to make it easy to find for crawlers, or to upload quickly. 

Besides all the above, your website will be your company image on the internet; you need a digital storefront that looks updated and practical.